Uganda has increasingly become a vacation place for very many people around the world. Uganda is a whole new complexion in the gem of travel because it has some unique wildlife species a tourist can never find elsewhere. Though Uganda has some much to encounter, little of it is known by travelers thus making it a very difficult destination to lure a tourist into. The aforementioned problem has crippled Uganda and it is why it is receiving less tourists as opposed to its tourism potential.
So if you are tour operator out there, here are some of the tips you can use to lure tourists into a Uganda wildlife safari;
- Consider exhibiting at trade shows
Exhibition of products is a universal business marketing tool and one of the most effective method. Having a person to person contact can make a client understand what you are trying to selling and later might turn into a real customer. There are very many tourism exhibition shows that are held around the world for example ITB Berlin, New York Times Travel show, World travel life style expo and international tourism and travel show to mention but a few. These shows makes you meet so many powerful entities and personnel who may get interested in Uganda wildlife trips.
- Give your website a worldwide reach
A website is one of the most popular channel to reach tourists who wish to travel around the world. The world has goon digital, most of the things are done through technology. Physical markets have declined and now online markets are gaining momentum. Most of the people prefer to buy stuff online to other means. So as a tour operator make sure that you design a website with enticing Uganda wildlife trip packages and also optimize it whereby it can rank well in search engines like Google, Bing and Yahoo that are recognized worldwide.
- Keep track of online reviews
Since most of your work and market is online, customers send their grievances the internet. It is better for you to join online tourism platforms like Trip Advisor, lonely planet and Google where you can ascertain what traveler want from the tour operators so that you can make some adjustments to make it better. You should also answer promptly if the client ask a question through the online platforms.
- Do more of eco-tourism
Environment conservation and preservation is one everyone’s agenda nowadays. Many people in the world have gone eco due to diverse environment effects being caused by distorting it. People and more so travelers want to engage in stuffs that promote environment conservation. Therefore as a tour operator selling Uganda wildlife safari ensure you package tourism activities that are eco based.
- Offer wildlife trips all seasons
In the travel world, there are two seasons i.e. the peak season and low season. The energy and marketing done during these two season varies. In the peak season tour operators tend to put in so much effort to attract tourists to various destinations and in the low season they seem to layback. The latter is a wrong business strategy, it is best to keep on doing the same market and availing Uganda wildlife trips even in the low season as this will make you capture more tourists.
- Bring something new on the market
In every industry or business customers always want something new on the market. People seem to get bored when they consume the same as it is conceptualized by the law of marginal propensity to consume.in the tourism business, you have to twist and flip-flop your products so that they look like it’s a unique product on the travel market. Like Uganda is nature based country and nature is always the same unless something untapped is discovered. So one has to come up with a new approach to experience the existing nature in a different. For instance a tour operator can come up with Uganda self drive safaris where a traveler just hires a 4×4 car and explore the country on his/her own.